I'm an award-winning creative director with the best quiff in the ad game and a book full of youth-focused ideas.

My diverse experience over the past 18 years has seen me work in digital, integrated, ATL, PR, experiential and, most recently, content production. I love working on ideas that feel part of culture or are purpose-driven - creating things that make me feel proud to say what I'm working on might make a difference. For the past four years, I've been fortunate enough to work on projects like this.

My experience and expertise lie in helping brands meaningfully contribute socially or supporting those who want to authentically position themselves within youth culture.

I get the most excited working on original ideas, driven by great insights – telling larger, more engaging stories and making great content that lives across multiple forms of media. I want to continue producing work that is not only creatively challenging but also pushes the boundaries of technology and connects people, brands and culture.

Some of the lovely people I've done work for BBC. Channel 4. MTV. Redbull. Converse. Reebok. Adidas. Beats by Dre. Google. Microsoft. Sony PlayStation. Samsung. Huawei. Airbnb. UEFA. Heineken, Diageo, Pernod-Ricard, Rizla. wagamamas. King's College London. NHS South London and Maudsley. Public Health England. Christian Aid. Twentieth Century Fox. Paramount Pictures International.

While working at some incredible agencies, including Amplify, Leo Burnett, Poke, Doner, Golin, Geometry, Something Studios, Mischief, Space, Sense, Citizen, Cohn & Wolfe, George P Johnson, Dirt, Toad & Studio La Plage.