To launch Pavari 17, we set out to create a brand that would stand out and turn heads. Inspired by its signature peacock and the heat of the Mediterranean sun, we built a world defined by bold elegance and unapologetic flair. Pavari isn’t just another aperitif — it’s made to be noticed. From the bottle to the serve, every detail exudes confidence, glamour, and magnetic presence, ensuring the brand captivates at every touchpoint.