CÎROC, a luxury vodka brand, faced an awareness challenge in the highly competitive UK market for its debut ATL Campaign. The brand's target audience is diverse individuals who value self-expression and aspiration. Cîroc believes in celebrating uniqueness boldly.

The CÎROC collective was born featuring celebrities Winnie Harlow, Bimini, and Krept and Konan, who embody the brand's spirit. CÎROC needed to Make a Big Move, giving rising stars Meeks + Frost the opportunity to direct their first commercial, a commitment to working with the target audience, and to make a big move in culture. It's not just about what's in front of the camera but what's behind it, too.

The campaign was a huge success, significantly increasing brand awareness and engagement. CÎROC's social media channels saw a 45% increase in followers, and the brand experienced a 88% increase in sales during the campaign period.