Each flavour is unique, and every move needs to be BIG. CÎROC wanted a BVOD spot and social content that was unapologetic in its style and personality and delivered bold self-expression. From casting to styling, each dancer was handpicked for their signature style and expressive movements with choreographed moves to the original campaign track.

Sharing the same spirit as the brand, the talented dancers encourage others to make their own big moves, whatever their flavour might be.