Next Level
Train like a pro - A campaign to launch Garmin Edge 530 and 830 by powering the transition of top amateur riders' performance to 'The Next Level.'
Train like a pro - A campaign to launch Garmin Edge 530 and 830 by powering the transition of top amateur riders' performance to 'The Next Level.'
Six selected cyclists will take part in a unique training programme to help move their cycling to the next level of performance. The chosen cyclists will be led by Olympic Gold Medallist Dani Rowe and professional cycling coach Matt Rowe, a team whose coaching has won the Tour de France. The cyclists will take part in supervised rides and receive tailored nutritional guidance across a two-month period leading up to a final race at Garmin's annual Ride Out. The Next Level is the ultimate amateur cc. Club riders will wish they are good enough to be in, and talk about it even if you're not in it. Making cyclists' daydreams a reality.
Creative Direction
Lee Bonnick
Director
Nick Bartleet
Agency
GOLIN
Sound Design + Music
Patch Rowland
Hello, I’m a creative director who loves big ideas.