Originally created for entry to every tennis club. The Reebok Club C has become much more than a tennis shoe worn by players, who don’t play everyone’s game, those who create their own club. The films launched across Instagram showed the sneaker has universal appeal, encompassing different backgrounds, tastes and outlooks, all brought together by one iconic tennis shoe.

Client
Reebok

Agency
Tangent

Creative Direction
Lee Bonnick & Zander Gregson

Directing
Lee Bonnick & Daniel Clarke

DOP
Max Witting

Styling
Wavey Garms

Photography
Dean Martindale

Music
LDN NOISE

Production
Toad