We have all been there, clock-watching dreaming about the summer so to launch a new fresh flavour for the summer we turned the dreams of summers into a reality with one drop.

As part of the launch of a series of fresh new summer flavours, we created a series of Instagram stories with the ambition of catching scrollers with punchy colour, unexpected action and the all-important 'watch till the end' factor. A summery drink needed summer vibes, and we wanted to show that when you taste Volvic Touch of Fruit, you are instantly transported to a magical summery place… even if it's just for a moment. Bringing to life the brand's line 'well, that's refreshing', we immersed people in the world of delicious water & fruit. Quite literally. Launched across on Instagram stories, reels and digital OOH to shake up the summer drinks category.

Client
Danone

Agency
Golin

Creative Director
Lee Bonnick

Director
Tom Brown

Production
Burning reels