An award-winning campaign currently in its third year of activation.

The solution was to deliver an integrated campaign with a simple objective. To get more people to play more tennis more often. The creative platform was THE COURT IS YOURS. A rally cry to encourage greater participation at grassroots level.

The campaign featured a 60-second film that reflects the everyday reality of tennis. The hits, misses, fist pumps and falls. Spearheaded by the British No. 1 Johanna Konta as Nature Valleys brand ambassador to help spread the message and encourage play. The campaign ran across OOH, social, brand experience, and shopper creating various touchpoints and increasing the purchase of products and association of the brand with tennis.

THE COURT IS YOURS was developed as movement, using the hashtag #thecourtisyours across all media to help direct consumers to spaces online where they could find ways to up their game, from tips from the best on social media, how and where to play for free (how to play against a wall or where to find your local court).

With the wider creative team we developed a range of playful copy headlines, fun but ultimately encouraging with an art direction and cast of multi-levels, delivering a campaign fuelled with humour and fun. GO NUTS FOR TENNIS!

Client
Nature Valley

Agency
Space

Creative Team
Lee Bonnick and Catherine Pryce

(Wider Creative Team)
Daniel Headey and Claire D’Andrea

ECD Greg McAlinden