We created 'The Race' - an all action video featuring the most passionate football fans of the two teams involved in the final. With the help of two of the worlds best football freestyle experts,
the fans competed in a series of head-to-head challenges across Amsterdam in a race to get to the Amsterdam Arena and lift the trophy first.

The content was filmed and seeded online to international football blogs and forums in the run-up to the final.

Client
UEFA

Agency
Exposure

Creative Direction
Lee Bonnick

Director
James Willis + Ben Murray

Production
Bullion